Real talk about the business (and busyness) of
Adulting
I’m Andrea. I spent two decades in consumer packaged goods, and now I help busy people shop smarter, use everyday tech without getting fleeced, and build home systems that don’t fall apart when one person gets the flu.
AS SEEN IN
I helped build the brands in your pantry. Now I’m on your side of the cart.
Twenty years inside consumer packaged goods taught me exactly how you get marketed to. Which sunscreen is worth it. Which subscription to cancel. Whether that “high protein” bar is just candy with a marketing budget. Whether the app tracking your kid’s screen time is quietly selling that data. Nobody hands you the manual for this, and it eats your week. So I write it down. Every week, for free.