Real talk about the business (and busyness) of
Adulting
I’m Andrea. I spent two decades in consumer packaged goods, and now I help busy people shop smarter, use everyday tech without getting fleeced, and build home systems that don’t fall apart when one person gets the flu.
AS SEEN IN
I helped build the brands in your pantry. Now I’m on your side of the cart.
Twenty years inside consumer packaged goods taught me exactly how you get marketed to. Which sunscreen is worth it. Which subscription to cancel. Whether that “high protein” bar is just candy with a marketing budget. Whether the app tracking your kid’s screen time is quietly selling that data. Nobody hands you the manual for this, and it eats your week. So I write it down. Now and then, for free.
Work with me
Brands. I’ve spent twenty years on the other side of this table, advising over 200 brands on roughly $10B in marketing spend. If you want an honest read on whether your product actually lands with the person holding the cart, that’s the work I love most.
Stages. I speak about consumer behavior, the psychology of the grocery store, and what it actually takes to build a brand people trust. Warm, specific, and zero jargon.
Partnerships. I work with a small number of consumer brands each year, and only ones I’d put in my own kitchen. If that’s you, let’s talk.
The Business of Adulting
Now and then I send out an email about the stuff nobody hands you a manual for: which product is actually worth it, which subscription to quietly cancel, and how to run a home that doesn’t fall apart the week someone gets the flu. No hype, no affiliate bait, just an honest read from someone who spent twenty years watching how you get sold to.
I also make a great drink.
A few years ago, I got tired of the non-alcoholic options being either sugar bombs or club soda with a sad lime. So I built the alternative: Hapsy, the first bubble-free, low-sugar, non-alcoholic cocktail, made for drinking well with other people.
Yes, this means I drink for a living. Yes, it’s on the business card.