I talk about the thing I know best: how people actually decide what to buy, and The Power of Your Purse.

Twenty years in consumer packaged goods, over 200 brands advised, roughly $10B in marketing spend, and one non-alcoholic cocktail company of my own. I'm warm on stage, I keep data and tech jargon easily digestible, and I will absolutely tell your audience which grocery store tricks are working on them right now when asked.

Topics I am asked about most:

• The Power of Your Purse. How consumer spending actually moves companies, and how to use yours on purpose.

• What the label isn't telling you. A CPG insider's tour of the grocery store, from "natural" to shrinkflation to the protein craze.

• Building a brand people trust. What I learned building brands inside billion-dollar companies, and then building one from scratch.

• The systems talk. How my dual-income household family runs on documented systems, and why it's the difference between a household that survives a sick week and one that doesn't.